Kylie Jenner Strips Down for Skims: A Stunning New Campaign
A Bold New Campaign
Kylie Jenner is making waves in the fashion industry again, this time as the new face of Skims' Everyday Cotton Collection. The makeup mogul showcased her stunning curves in a series of eye-catching images that have already garnered significant attention on social media. In one standout photo, Jenner is seen wearing a brown bralette paired with a matching thong, striking a pose in a kneeling position that beautifully highlights her physique. Another image features her in a playful mood, biting her pinky while modeling a classic white bra and underwear set. These visuals are just the tip of the iceberg in a campaign that promises to redefine comfort and style in everyday lingerie.
The collection features a variety of timeless cotton essentials, including underwire bras, briefs, bralettes, and thongs. Kim Kardashian, the founder of Skims and Kylie’s elder sister, emphasized the brand’s mission in a statement, saying, “Your everyday bras and underwear should feel as considered as everything else in your wardrobe. People don’t need more basics; they need better ones.” This ethos is at the forefront of the Everyday Cotton line, which aims to elevate the basic underwear experience into something luxurious and desirable.
The visual campaign was launched on February 11, 2026, and showcases Jenner in all her glory, setting the stage for the collection’s official drop on February 17. As expected, Jenner shared some behind-the-scenes images on her Instagram account, where she affectionately tagged photographer Mert Atlas, inviting her millions of followers to join in the excitement. The comment section of her post quickly filled with praise from family and fans alike, proving that the Kardashian-Jenner influence remains as strong as ever. “Whaaaaaat 😍😍😍,” exclaimed Khloé Kardashian, while a fan jokingly remarked, “Timothee is a lucky man!” referencing Jenner’s boyfriend, Timothée Chalamet.
Kylie’s Growing Role within Skims
While Kylie Jenner has made appearances in previous Skims collections, this marks her first full campaign for the brand. Despite officially modeling for the company only twice before, she has shown a keen interest in the Skims aesthetic since the brand's launch in 2019. Back then, she donned a simple shaping bodysuit that showcased the versatility and comfort that Skims aims to provide. In 2021, she collaborated with her sisters Kendall and Kim for a Valentine’s Day capsule, further cementing her connection to the brand.
Kim Kardashian herself has also joined in the campaign, appearing in a video where she humorously admits, “Can I tell you a secret? I used to never wear underwear. But Skims changed everything.” This candid moment highlights the brand’s commitment to addressing the practical needs of women while keeping style firmly in the spotlight. The video features a highlight reel of various Skims styles released over the years, showcasing the evolution of the brand and its signature aesthetic.
In a press release that accompanied the campaign, the Skims team reiterated their commitment to creating pieces designed to be worn, loved, and lived in every day. Kardashian reiterated her belief that the Everyday Cotton collection is a game-changer in underwear design, stating, “Your everyday bras and underwear should feel as considered as everything else in your wardrobe.” This commitment to quality and thoughtful design has positioned Skims as a leader in the fashion industry, and with Kylie Jenner's star power behind it, the Everyday Cotton Collection seems poised for tremendous success.
The Impact of the Kardashian-Jenner Brand
The release of this new Skims collection not only emphasizes the dynamic collaboration between sisters but also highlights the broader impact of the Kardashian-Jenner family on contemporary fashion and beauty standards. As influencers, they have the unique ability to shape trends, challenge norms, and redefine what it means to be stylish in today's world. By featuring Kylie in this bold campaign, Kim Kardashian is not just promoting a product; she’s showcasing the shifting landscape of body positivity and self-expression.
Kylie’s involvement in the campaign comes at a time when personal branding and identity are integral to fashion marketing. The reality star has built her empire on the pillars of visibility and relatability, and her modeling for Skims serves to reinforce those values. As fans and followers engage with her images, they are invited to see themselves reflected in the brand's offerings, making the campaign resonate on a personal level.
Moreover, the Everyday Cotton Collection is set against a backdrop of familial collaboration, underscoring the strength of the Kardashian-Jenner brand. This familial bond not only enhances their individual marketing efforts but also fortifies their collective presence in the competitive fashion industry. As they continue to support one another’s ventures, the impact of their collaborations will likely inspire future partnerships and initiatives within their empire.
As the Everyday Cotton collection gears up for its launch, it is evident that both Kylie and Kim are not just selling underwear; they are redefining the standards of comfort, style, and personal expression in modern lingerie. It’s a movement that resonates with many, proving that fashion can be both practical and aspirational. With the anticipation building, fans are eager to see how this campaign unfolds and how it may influence future trends in the fashion landscape.
